We created a filter that said “I need money,” and it went viral. In a week, users took 27,000 stories and the brand received 3,300,000 impressions. The filter is still in use today.
Catch insights, look for what resonates with your audience. It could be a simple phrase that people are willing to put in their stories, or an entire image with tasks.
case - no filters
One of my favorite cases shows that in general, all Instagram filters are not about design or australia rcs data AR, but about communication, satisfying psychological needs. We created a filter to support the organization "Not Like Others, She", which supports women with disabilities, the filter "No Filters".
The company wanted to remind us that our natural appearance is beautiful and we should accept and love it as it is.
Moreover, we added a charity mechanic to this filter and announced that for every story with this filter and the account tag "Face me", our studio will donate 5 UAH for surgery to a real person - Varvara Akulova.
This social project had a great media resonance. We received a large number of publications in the press. The cost of developing the filter was zero. We created a practically empty file that received 190 thousand views and tags in 514 stories.
Another cool case brought us the insight that filter design doesn't always have to come first
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sumaiyakhatun29
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