MIS – as the main digital channel of communication with the doctor

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I would also recommend learning the basics of marketing. Understanding processes and the ability to manage them is built on basic decisions, strategies, understanding what the company's internal environment is, what the company's external environment is, what Porter's five forces are, what types of strategies there are, how SWOT analysis is done, and product development.

Useful books and resources for learning:

F. Kotler "Fundamentals of Marketing", "Marketing Management"
Jack Trout "Marketing Wars"
Carl Sewell "Customers for Life"
Richard Rumelt "Good and Bad Strategy"
Free courses on Google Analytics, Facebook Blue Print, YouTube
You can also participate in conferences, communicate with colleagues, austria rcs data teach the material that you yourself study. Why? Because while teaching, you rethink your experience.

And get training. I recommend starting with analytics courses, but at the moment when you have questions that you need to find solutions to.

From the editors. The calling card of the WebPromoExperts academy is the course Director of Internet Marketing . This is 10 intense months of training under the guidance of experienced mentors. Live webinars, practical tasks, useful training materials, access to paid services will help you not only learn something new, but also apply the knowledge gained immediately to your project.