While browsing Instagram, a teenager notices a sponsored store ad featuring a popular influencer.
She clicks on the ad and browses the available products. After email contact lists uk a moment of browsing, a pop-up appears encouraging her to sign up for the newsletter in exchange for a 10% discount on her first purchase.
After subscribing to the newsletter, she receives a series of emails with fashion tips and information about current promotions in the store.
One of the emails encourages her to make a purchase, for example because of the large discounts, which, combined with a code for the first order, will translate into an attractive price.
After the first purchase, the customer remains in the newsletter, receiving regular information about new products and sales. She is also encouraged to sign up for the loyalty program, which offers numerous bonuses.
An example marketing funnel for an IT support company looks like this:
While browsing LinkedIn, a manager of a manufacturing company sees an advertisement for dedicated IT solutions for the manufacturing industry.
He goes to a landing page with a description of the company's services and reads their case studies. After analyzing, he fills out a contact form, asking for a consultation with an expert.
He receives an invitation to a free online consultation, during which specific company problems are discussed. After the consultation, he is presented with a personalized proposal for solving the experienced difficulties.
After a successful implementation, the company maintains contact with the customer, offering regular software updates and technical support.
How to effectively build a marketing funnel?
The more complex and diverse the marketing funnel , the more difficult it is to design. At the beginning of your adventure with this concept, you can limit yourself to simpler structures, but there are always a few good practices that are worth following.
What are UTM parameters and what are they used for?
UTM (Urchin Tracking Module) parameters are bits of text that we add to a URL so that we can later verify where and when people found it when they clicked on the link. They don't affect where the link goes, but only provide additional information about the circumstances in which the click occurred.