Director of Internet Marketing" at the WebPromoExperts Internet Marketing

[sumaiyakhatun29]

Mykyta Soyma , lecturer of the course "Academy:

This year, TikTok has actively entered the digital space and has taken one of the leading positions. Many advertisers have already tried it and have received very good results and low costs. So far, TikTok is not very busy, and this trend will most likely continue in 2022.
Google is implementing regular updates in organic search, and we are getting closer to the approach that content should be useful and user-friendly. After the release of Core Web Vitals, this brazil rcs data has become even more important, especially considering that the data is collected directly from the Chrome browser of a real site visitor. Fast, convenient, relevant - this is what we will continue to work with.
Cookie opt-out, the ability to ask an app not to share personal data in iOS 14.5+, is changing the market dramatically. Those working with Facebook Ads felt it in 2021. Google has postponed cookie opt-out until 2023. Big players are working on solutions that will allow you to maintain targeting accuracy while maintaining privacy. There are crude solutions on the market, but everything is changing very quickly and has not stabilized yet. What you should definitely do now and it will be useful to you in 2022 is to understand GA4 and collect first party data. Regardless of the solution developed, we will definitely need it next year.
Video marketing
The rise of TikTok has made marketers think about their own video content for companies. In addition, according to Cisco , 82% of traffic will be video.

Videos will become a priority in advertising in 2022. Social networks such as TikTok, Facebook, and Instagram provide the opportunity to watch videos, get to know the product, and recommend it.

Popular areas include webinars and short #howto guides. Short videos are best suited for customers who don't have time to watch long videos.

This is confirmed by the survey data of the Elite content market company - 66% of users are ready to watch a video about a product, and only 18% will find the time to read an article or post.