We didn't take into account the mentality

[sumaiyakhatun29]

The described actions did not contribute to the desired result, because they were based on the usual idea of ​​marketing. And did not take into account the specifics of the market. By the way, dear reader, if you know everything and even more about Internet marketing, I suggest you take a pause - what needs to be changed to attract customers.


The campaign failed for two reasons – technical and psychological. To china rcs data understand the latter, I asked Dmitry Ivanov , a specialist in promoting IT products in the Russian-speaking market, for his comment.

– Do you know what the problem is with domestic products in the IT sector? It is difficult to interest our citizens. It is a matter of mentality: many people do not see anything wrong with using a pirated product. People download antiviruses and Windows from torrents, pick up software keys, and post them in the open access. Although software manufacturers do not receive large sums, the situation is difficult to fix.

Yes, Microsoft representatives come to companies, check whether there is a software license, and issue fines. But the mentality remains! I often hear: paying for something that you can't hold in your hands is like buying a pig in a poke.

At the same time, in our country, it is difficult for domestic IT companies to compete with products of foreign manufacturers. Why? During the period of stagnation, when there was an “iron curtain”, some managed to get imported goods, and they were distinguished by excellent quality. This is how the stereotype was formed that everything foreign is better. It seems to me that to solve this problem, comprehensive state support is needed, including information support. Programs are needed that popularize cyber literacy among the population.