Since its launch in 2014, Pardot has changed the relationship between sales and marketing. Companies already using Salesforce CRM have an advantage, as Pardot is owned by Salesforce.com, so they will have access to Salesforce customer bases in a way that other marketing systems cannot.
With Pardot, businesses can see results right from the start with tools like simplified email marketing and lead management, sales and marketing alignment , reporting, and lead generation.
Based on the 2015 Salesforce Pardot Customer Relationship Study, Pardot Customers have seen a 34% increase in revenue and a 37% increase in marketing campaign effectiveness. This has led to an increase in singapore phone number data migrations from other Marketing Automation tools such as Hubspot, Marketo, and Act-on among others. The chart below shows the percentage of customers who have migrated from various Marketing Automation platforms to Pardot since 2011.
Various Internet analysts predict that, by 2017, 70% of traffic will be generated by video marketing. Interestingly, Pardot offers a very powerful integration for the Wistia video widget and that, this platform together with Pardot will allow companies to quickly focus on their most qualified leads based on whether they are watching their videos, interacting with their CTAs, etc. In addition, if you are already using Wistia for your video analytics, Pardot provides in a simple and intuitive way all the generated data that has been collected from the Wistia system.
These figures suggest that Pardot will continue to grow over time, taking on new challenges, new functionalities and new integrations that will give companies the opportunity to go one step further within the options offered by Marketing Automation systems.