OTC Retailers. Promotion Restrictions

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There are a number of restrictions in Central and Eastern European countries. For example, in Poland you cannot promote the sale of over-the-counter drugs. There you cannot run your advertising campaign on a pharmacy website.



In Greece you cannot promote OTC drugs and sell them online. There is no e-commerce in Romania either. The only thing you can do is launch a brand campaign.



The situation is ambiguous in every country. Take Serbia and Croatia for example. If in indonesia rcs data Croatia you can do almost everything, then in Serbia you can do absolutely nothing, the promotion of all drugs is prohibited there.

Features of promotion in the pharmacy
Features of promotion in the pharmacy

There are deep restrictions on prescription drugs, but these restrictions on sale are often violated. For example, you can go to a pharmacy in Russia, especially in the outback, and buy antibiotics without a prescription (if they are mild antibiotics). The same thing happens in Ukraine. The situation is a little more complicated in Belarus and Kazakhstan.

If a product is on the "red list", they will not sell it to you anywhere, because this is associated with criminal liability.

There are certain restrictions for OTC drugs. The strictest regulations are in Belarus. If you meet these regulations, you will be able to travel throughout the countries of the Customs Union and Central Asia.

Let me remind you that Ukraine, in terms of its regulations and policies, is more similar to the countries of Central Europe, rather than to Russia, Belarus, and Kazakhstan.