Since we understand semantics the most, our advice from experience is: the semantics of 95% of market players are no more than 30% of the real one. There is room for growth even for those projects that are in the TOP-3.
Semantic completeness tactics and implementing page clustering (google what it is if you don't already use it). Yes, it's boring, and everyone says it's necessary.
Rikova Vladislava
Rykova Vladislava
Rykova Vladyslav, head of the marketing agency MAVR. 8 years of experience in Internet marketing. Business degree "Master of Business Administration" (MBA). Lecturer of the course "Internet Marketing" at the Kharkiv Humanitarian University "People's Ukrainian Academy".
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Question 1: How much has SEO changed in 2021? What methods do you think have laos rcs data stopped working, and what is now more effective?
— This year, we began to pay more attention to prioritizing semantics and deep processing of query clusters with a comprehensive analysis of competitors in search results by specific cluster, rather than by niche in general.
Also, now more than ever, it is important to build the right expectations for reaching the top for specific keywords. For example, if you see that price aggregators occupy the TOP-1-2 for a specific cluster of queries, then for an online store, the maximum it can count on is TOP-3. And this understanding needs to be formed not only among SEO specialists, but also among clients.
In terms of methods, nothing much has changed since 2020 (if you work in white niches). The only thing is that I think the impact of Core Web Vitals on SEO in 2021 is a bit overestimated. Everything needs to be considered in business terms: will implementing the “ideal” CWV parameters for your project pay off?
But finally do it today! It really works!
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