"Text-pex-shmex. The magic of persuasive texts." William Zinsser

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The book consists of three parts. In the first, the reader learns about preparing for work on the text, step-by-step schemes, approaches, and universal methods for creating texts that sell.

In the second part, an equally important stage, editing, is revealed through the morocco rcs data definition of markers of quality text. By the way, it turns out that there is a rather long list of little things that annoy the reader! In the third part, the author talks about how to profitably sell your texts.

Text-pex-shmex

“Skillful hands and no cheating!” – as the writer and journalist William Zinsser says about the “magic” of magical texts. But the truth is, cases of a completely incomprehensible effect caused by texts are not at all rare: read it, fell in love, bought it! Being able to create a miracle with words is a science that has its own rules and laws, they are equally true for any type of text.