If you’re trying to ramp up sales in China, the website will still be an important part of your marketing mix.
Having great Chinese-language content is worth it because China makes up about a fifth of global GDP and has a different digital ecosystem.
However, there is a multitude of ways of going about it. A great website should be informative, persuasive, and easy to find via Baidu search. It needs to load quickly, even within “The Great Firewall of China,” and load fine on various devices. It should also look professional (beautiful even), and the content should resonate with your target Chinese audience.
So, how do you do it all, stay on time, and stick to your budget?
We’ve worked on hundreds of different websites and tested many different ways of dealing with content, design, development, hosting, etc. In this short guide, I’ll explain our go-to method that should be the best choice for over 80% of businesses out there.
This process is called “transcreation” because it’s part creation and part translation.
The video below shows a real-life example of a Chinese transcreated website germany phone number list we made, and this blog post will help you learn how to transcreate a website.
The key to a great website is the content. That’s where we spend 90% of our effort, and this post will go into it in detail below. But first, before delving deeper into the subject of transcreation, I’d like to list some key points about website design, development, and hosting.
Website Design and Development Do’s and Don’ts
Entering the Chinese market doesn’t mean you need to do everything totally anew. If you can cut out the useless stuff and double down on the important stuff, you’ll see better results.