How to avoid your WhatsApp business account being penalized

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A WhatsApp business account has become increasingly important for a successful brand, not only because it is the most popular messaging app in the country, but also because it is a more practical and direct option when it comes to sales. However, all this objectivity can cause problems when you don't know in depth what you should and shouldn't do on the platform .

Despite appearing to be a free and quite permissive means of communication, WhatsApp also has its own regulations, and strictly analyzes the subversive actions of its users. This monitoring, so to speak, became even stricter when the app began to allow commercial transactions, a feature known as WhatsApp Pay.

When it comes to a business account, the internal regulations are even stricter! Can you imagine how much money you would lose if you were prevented from responding to your customers for up to 7 days? And it could be even worse: your company could be banned from the platform altogether, forcing your brand to change its contact number. The result would be a huge inconvenience for your company and, especially, for unsuspecting customers who might try to contact you using the old number.

With this in mind, we have gathered some important greece whatsapp data information to help you prevent your WhatsApp Business account from suffering from violations of the platform's commercial policies. Read the full article!

What is considered a rule break for a WhatsApp business account?
You may know that WhatsApp is highly regulated and that it frequently punishes its users for infractions on the platform, but do you know the reasons behind these penalties? The truth is that it’s not as simple as it seems! Just because an account is a business account doesn’t mean that it can sell any type of product with the help of WhatsApp.

There are several types of activities that are prohibited on the famous app, but the platform offers some relief for merchants: if you are responsible for a company that sells a type of product that is prohibited on WhatsApp, you can still use a business account on WhatsApp to support that brand, as long as it is only for interactions before or after the sale. In other words: you can maintain contact with your customer, but you cannot use the platform to make your sale.

Before we get into the categories of products that are prohibited by WhatsApp Business, let’s review some of the broader rules of the app’s business policies. When you access the regulations , you’ll find the following examples of commercial activities that are prohibited on the platform:

Promoting prohibited products or services on the company's business profile.
Create and send message templates on the WhatsApp Business Platform related to the sale of prohibited products or services.
Carrying out the process of purchasing or negotiating prohibited products or services in WhatsApp conversations, such as placing orders in conversations, collecting payments to make purchases, updating orders, or sharing receipts.
Basically, your company will not be able to make any transactions that suggest buying or selling within the app. You can, however, interact by sharing information about the product offered, as well as answering customer questions regarding your product. Coupons and promotions can also be shared within the app, as well as links and phone numbers in order to indicate a purchase path to the potential buyer.

What products are prohibited from being sold on WhatsApp?
When thinking about prohibited sales, some categories may be obvious choices, such as drugs and weapons, but the regulations are even more specific than that. Regarding drugs, for example, not only recreational and illicit drugs are prohibited: drugs subject to medical prescription are also non-prescription products on the platform. It may come as a surprise to you, but medicines sold without a prescription are also off limits.

This prohibition applies regardless of the laws in force in the company's country or state of origin, for example. In the case of doctors, sharing prescriptions and other medical information with the help of the platform is permitted, but the sale of these services is not permitted. Procedures related to patient treatment are welcome, but commercial operations focused on medicines are not!

In case of pharmacies that offer customer service or have separate clinical laboratories, listing such services on WhatsApp Business is permitted under the following conditions:

Your business name on WhatsApp Business should specify your medical service (for example, include the words “clinic”, “lab” or “vaccine”).
The company's website must clearly state that the company offers the administration of vaccinations and/or medical examinations.
You can find more examples of medical services allowed within the platform on the WhatsApp Business regulations page.

Let's get to know the other prohibited categories.