3. .
Next, choose the type of content you’ll create. To do this, start by thinking about your target audience and buyer personas. Answer questions about your target audience to help you narrow down the right types of content for them.
4. Choose your content channels.
Once you’ve decided on the type of content you’ll be marketing, it’s time to choose your specific content channels. For some types of content, the channel you’ll need to work with argentina phone number library will be obvious. For example, if you’re creating blog content, your channel will be the blog itself.
However, some channels are less obvious. For example, if you choose social media, you’ll need to decide which platform or platforms you’ll be marketing on (Instagram, Facebook, Twitter, etc.). If you choose an infographic, you’ll need to decide which channel you’ll be sharing it on (social media, website, etc.).
5. Set a budget.
Now, determine your budget. Think about the type of content you create and the channels you market it on.
Then, ask yourself the following questions to determine your budget:
Do you need to purchase any software or technology to create the content? (Graphic design software like Adobe Photoshop, a subscription to Canva, a camera to take high-quality photos and videos, etc.)
Do you need to hire any content team members (e.g. artists, writers, editors, designers)?
Do you have to pay for advertising space?
Do you need access to specific tools or resources to develop or measure your particular type of content?
As you answer these questions, you can see how your answers affect your expected budget.