Heat maps are divided into four categories:

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the hover maps
the click maps
the scroll maps
the tap maps
Click Map
Click maps take into account the clicks made by users: areas georgia whatsapp number database of dark colors such as blue define areas with low interaction, areas marked by bright colors such as red reveal where people's interest is concentrated.

This information is very useful for determining where to place our calls to action, and for establishing whether a low conversion rate can be attributed to a non-optimal position.

Similarly, if we see that in some places – for example, near an image – many clicks occur, we can think about valorising this situation by transforming the image into a button to click on to request commercial information.

Scroll Map
Scroll maps are used to see how far a user goes into a page.

For example, if we have a pillar article that we hope to position by virtue of its length, but which discourages reading from the first lines, we have a problem of interaction with the page that can reduce the chances of reaching the top positions.