When to review : While we generally know in advance what content is best suited to each channel (for example, Facebook is more suited to content based on audience interests, while LinkedIn disseminates information based on companies and professionals), the way we share is very flexible. Also, if we use any kind of paid promotion on our social networks, it is important to revisit that section of our plan to know where we stand in terms of media and consumer trends.
Topics
The key topics and themes that we will cover should be part of our content marketing strategy, because they will not only serve as pillars of our “editorial”, but they are also useful for organizing the content, which will be located more easily. And, in addition, they are key to our internal curation strategy.
It is also interesting to review everything that each topic encompasses free australian email leads to see if it is a topic that is still popular among our audience or not.
When to review them : If we are just starting out with our content strategy, it is advisable to do a quarterly evaluation of the topics, which will give us a margin to gain traction for our content and set guidelines for future efforts. If our strategy is more established and fixed, it would be advisable to review it every six months to a year.
Process
It's important to document who will be responsible for each aspect of the program. This can be as simple as outlining general roles, or it can be more of a task assignment guide. The important thing is that everyone understands what they need to do.
When to review it : Whenever team members change, of course. However, even if there has been no staff restructuring, it is advisable to review the process at least twice a year and whenever it is convenient to gain efficiency.
3. How to get the most out of our content marketing
Ultimately, it's about finding the right balance between structure and flexibility:
• Review and define the constants in our plan.
• Identify which sections of our strategy can be improved over time and establish regular reviews.