A platform for implementing web promotion measures

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There are four main platforms where you can carry out web promotional measures, i.e., appeal to users about your products and services. These are as follows:

Search engine
Social Media
YouTube
External Sites
We will explain each one in detail.

Search engine

A search engine is a system such as Google or Yahoo! that allows you to search for specific keywords and displays articles related to those keywords.




If you can make your company's article appear payroll directors email database when a specific keyword is searched for on a search page, users will be able to click on that article and appeal to them about your products or services.


Social Media

You can also promote your products and services to users on social media.

The main methods include operating social media accounts for the store or staff to keep them updated, or posting advertisements on social media.


YouTube

You can also promote your products and services to users on YouTube.

The main ways to do this include starting a YouTube channel and continuing to post information, or running advertisements on YouTube.


External Sites

An external site here refers to any website other than your own homepage.

The main ways to promote your company's products or services on external sites include having external sites distribute advertisements for your company's products or services, or having them post articles promoting your company.


Main Web Promotion Methods

There are five main methods of web promotion:

SEO
MEO
Web Advertising
Social media management
YouTube channel operation
We will explain each one in detail.


SEO

SEO is an abbreviation for Search Engine Optimization, and refers to measures taken to ensure that your company's articles appear at the top of search results when searched on search engines such as Google and Yahoo!, excluding the top-ranking advertising space.

As an example, below are the search results for "supplements."





As you can see, ads are displayed at the top, and articles are displayed below them in order based on Google's search algorithm.

When a user searches for a specific keyword on a search engine, they will generally only click on the articles that interest them most among those that appear at the top of the search results.

Furthermore, there are many companies that are working on SEO to have their articles appear at the top of search results.

According to Google's search algorithm, it takes at least six months from the time you start working on SEO to achieving a high ranking.

Therefore, it can be quite difficult to work on SEO to get to the top of search results and actually attract customers.

However, the only costs required to start SEO are the one-off costs for the server and domain at the beginning.

After that, there are no ongoing costs, so the advantage of SEO is that once you have started and achieved high rankings in search results, you will be able to continue to attract customers at very little cost even if you stop updating your articles, as long as your search ranking does not drop.