Overview of the main GA report groups

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Let's look at what user actions can be tracked on the site. Conventionally, all goals can be divided into macro and micro conversions. Micro conversions are actions that precede macro conversion. For example, in an online store, the macro goal is a completed order, and micro goals can be interaction with the catalog filter, visiting the product card, adding a product to the cart, going to the checkout page.

Below is an example of what a poland consumer email list traffic source report with goals looks like.

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The report shows how many target actions for the goal "adding a product to favorites" each traffic source brought. Using this data, you can determine which sources bring you users who perform the desired actions on the site, and which do not.

Let's take a closer look at the conversion block

In standard GA reports, there is a conversion block where you can select a previously configured goal and find out the conversion rate and the number of goals achieved within different report sections.


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Conversion Block Example






In the GA sidebar, you can see 5 groups of reports

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Example of report groups in GA


Real-time reports
This group of reports will help you understand what is happening on your site right now.

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Example of a summary report from the Real-Time Reports section


In the reports from this group, you will find out from which regions the users who are currently on your site are from, from what sources they came, what pages they are on and what actions they perform.