5 books to improve communication with customers

[muskanislam25]

Whether it's to prospect new opportunities or to close deals, every real estate agent should be busy improving their communication with clients.

From the way we speak to the way we exchange messages: everything communicates. But are you getting the message across in the best possible way?

To help you in this constant and challenging mission, we have selected the 5 best books to improve your communication with customers!

1. Nonviolent Communication – Marshall Rosenberg
It would be impossible to start a list of books on communication without mentioning this classic.

Much more than helping your professional life, here you will find a method to communicate with more empathy and respect in all your relationships.

For real estate agents, it is a key book to learn how to mediate conflicts and even avoid them.

By focusing on just four steps and with clear malta whatsapp data objective examples, you will be able to apply them in your daily life and see the results immediately!

2. Weapons of Persuasion 2.0 — Robert Cialdini
Another classic and best seller . This book, originally written in 1984, was updated and expanded by Ph.D Cialdini himself in 2021.

With over 7 million copies sold, this book is the result of more than 35 years of studying how to convince people through the power of words.

Packed with case studies, the book discusses the 7 weapons of influence responsible for making people say “yes”.

In short, an essential masterpiece for real estate agents who want to increase their sales success and go further in their professional lives.

3. Knockout: How to Tell Your Story in the Competitive Social Media Arena — Gary Vaynerchuk
If you understand your clients’ home buying journey , you know that communication can begin long before the first individual contact.

How to make attractive ads during a crisis
It is likely that your communication with the customer almost always begins with your digital presence, especially on social media.

In this new digital environment, called the ring by Gary Vaynerchuk, you need to learn to communicate in a way that strengthens exchange, interaction and dialogue with your audience.

For this to happen, it is necessary to use the right weapons to build a relationship and grow the business.

In this book, you learn from mistakes and successes analyzed with mastery.

Therefore, it is essential for real estate agents who want to invest in a strong real estate brand and use social media to sell more .

4. Assertive communication: learn the art of speaking and influencing – Débora Brum
A complete book for real estate agents who want to capture the attention of clients, speak with confidence and persuasion while creating real connections.

Débora Brum uses more than 17 years of experience to bring theory and practice into a comprehensive textbook.

Among the topics covered, you will understand more about communication styles, active listening, public speaking and argumentation.

In addition, you will also understand the premises for developing assertive communication and many examples of what is hindering your communication.

An essential read for all brokers who want to improve their communication skills in a comprehensive way.

5. Body Speaks: The Silent Language of Nonverbal Communication – Pierre Weil
Whenever the topic is communication, words and verbal language are always the first things that come to mind, right?

However, sign language is equally important and also communicates a lot — whether you are aware of it or not.

This point becomes even more critical in the case of real estate agents who often meet their clients in person for property visits.

Therefore, the classic Body Speaks is an essential book for professionals who want to know how to read their clients' gestures and use their own body language to communicate better.