profitability is falling, marketing costs are growing

[jakariabd@]

The demand for sales managers is 3 times higher than the supply. This means that the vast majority of companies will hire any salespeople they can hire. There is no talk of the best ones.

In turn, managers, understanding the situation on the labor market, are becoming more and more spoiled, and the generational difference greatly adjusts the rules of hiring and work in general.

Employers have to fight for young specialists in order not to lose them. They are given higher salaries, allowed to work in a convenient mode and provided with perks, while Boomers were ready to united arab emirates mobile database work like a donkey under any conditions, just not to be left without work. Unfortunately, all this does not affect the efficiency of work. Managers work half-heartedly.

Meanwhile, the cost of attracting one client is constantly growing, and the user is spoiled by offers. To attract the same number of leads as last year, you need to spend 20% more.

The result is obvious :

It is important to understand : you are not to blame for the current situation, you simply did not have the tools to solve these problems.

Historically, companies built sales teams with the maximum level of control they could get. They got the conversions they could get and squeezed out the most, making do with little. Controlling salespeople even better was either physically or financially impossible.