Set up new types of advertising campaigns

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Medicine has its own peculiarities. Many people, faced with a health problem, are in no hurry to see a doctor. They study information, compare you with competitors, hesitate. As a result, the decision-making cycle about making an appointment can drag on for a long time. If you do not remind about yourself, such a client will go to competitors.

Important nuance: in our experience, when retargeting, it is better to repeatedly show a more attractive offer than just an appointment or consultation. Notify about discounts, promotions.

Don't limit yourself to YAN and Search. Campaign Wizard and Product feed campaign can significantly increase the effectiveness of your marketing and bring even more patients to your clinic.

Campaign Wizard automatically optimizes your ad campaign bosnia and herzegovina telegram data to your business goals. It uses advanced technology to find new keywords, determine the optimal bid, and target the right audience.

A feed product campaign allows you to promote your clinic's services in Yandex.Market. You need to create a "feed" - a file with information about your services that will be uploaded to Yandex.Market. Then your ad will be shown to users who search for services similar to yours in Yandex.Market.

A practical example: in mid-December 2023, we optimized the medical center's Yandex.Direct to leave only effective directions.

To increase the return on advertising, we:

expanded the geography of the show;

set up ad display for those who are in another city but are looking for services in Nizhny Novgorod;

revised the conditions for retargeting;

excluded users with refusals, set up adjustments for residents of the upper and lower parts of the city, in Nizhny this is important;

gathered new audiences using the look-a-like principle;

optimized the site for mobile devices.