Examples of hidden advertising on Russian television

[subornaakter24]

To film the reality show "The Last Hero", the participants were sent to a distant island, lost somewhere in the middle of the ocean, but even there the team of organizers did not refuse hidden at&t email list advertising: the participants dreamed of Rollton noodles and used cosmetics exclusively from the Nivea company.

Hidden advertising

During the game "Who Wants to Be a Millionaire?" the host enjoys drinking non-alcoholic beer and treating the guests of the program to it, and on "Field of Miracles" everyone drinks juices of the "Moya Semya" brand.

"Pole Chudes" is a pioneer of Russian television in terms of implementing a new form of hidden advertising. Right in the studio of the capital show, a supermarket is organized, in which the participants of the quiz buy goods of certain brands for points earned during the game. Happy buyers are shown close-up with their purchases.

At the “Star Factory” all participants, regardless of hair type, used Head & Shoulders shampoo.

The reality show "Dom-2" on the TNT channel uses hidden advertising aimed at a specific target audience - teenagers and poorly educated youth.

This is done at any convenient (and not so convenient) opportunity: Sam Seleznev, demonstrating his white-toothed smile, regularly talks about the miracle toothpaste Lacalut, all the participants of the show are dressed by Savage, take care of their hair with the help of cosmetics Taft and paint Palette by Schwarzkopf, give preference to certain drinks (beer "T" and juice "Sokos") and eat the same chocolate (Twix, KitKat and M&M's), during the construction of the canteen they use a screwdriver Wolt. In this way, the immature minds of young people are influenced, a certain lifestyle is formed (from IKEA and "Dom-2") and the brands of the program sponsors are promoted.

"Culinary duel" on NTV invites only media people to participate: actors, musicians, cooks - who regularly report that they use Tefal, what a wonderful mayonnaise Calve is, etc. All participants in the program are engaged in unobtrusive PR, everything happens very timely, in the process of work, but such methods of hidden advertising work without fail.

The program "Smak" has been on Channel One for several years now. Not only popular people, but also authoritative ones take part in the filming. Naturally, their mention that they prefer Gefest stoves and cookware of certain brands is the best hidden advertising.Hidden advertising

"Kvartirny Vopros" on NTV is a solid product placement. Natalya Maltseva, using all her charm, supported by the delight of the "lucky ones" (ordinary pensioners, large families and people's favorites) who became participants in the project and "absolutely free" improved their living conditions, promotes the brands of sponsors.

This program is a good platform for PR of everything related to repair: wallpaper, glue, laminate, tools, etc. In addition, the organizers do not forget about the apartment "fillings": windows, doors, furniture and other necessary little things.