The company's main competitive advantages are its own production base

[nusaiba127]

Initial data
A company with ten years of experience, which specializes in LED technology, contacted Kompleto:

sells LED lamps wholesale and retail;
designs and manufactures custom lighting fixtures;
carries out orders for government organizations;
develops design projects for the decoration of objects;
establishes complex lighting compositions.
a 1-year warranty on products, the ability to use russia consumer email list products in difficult weather conditions and low energy consumption.


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Briefing, audits and development of an e-marketing strategy
At Kompleto, we develop an e-marketing strategy only after a series of client marketing audits, competitor analysis, and current marketing analysis. Using this information, we select internet marketing tools to achieve the set goals.

We conducted:

briefing on business and target audience segmentation – determined the motivation of buyers to create a unique selling proposition (USP);
website usability audit – found errors and shortcomings that make it difficult to order a product;
competitor analysis – identified current development problems;
collection of the semantic core – we selected key queries to attract potential clients;
analysis of advertising campaigns – we found out what the effect of the advertising channels used is;
development of an express strategy;
after which they drew up a plan of tactical action.