Another type of inexpensive offline advertising is to hand out leaflets to people. Several hundred leaflets will cost you quite cheaply, and you will have to pay the promoter another 1-1.5 thousand rubles for a day of work. Considering that the average speed of leaflet distribution is about 150 pieces per hour, this advertising method betting email list can reach a fairly decent audience. About 1,200 people will read your ad daily.
Offline advertising
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The effectiveness of such offline advertising largely depends on the time and place of distribution of leaflets, so they need to be chosen as carefully as possible. Also, special attention should be paid to the content of the material. It should interest potential clients - only in this case the advertising campaign will be successful.
This type of advertising usually attracts people with average income.
Radio advertising
On the one hand, such offline advertising is quite expensive, on the other hand, it is one of the most effective channels for promoting goods or services. If you need to inform people about an event, then you will hardly find a better way than to do it on the radio. But again, only a high-quality advertisement in all respects will achieve the goal. The text must be written at a high level, after which it is voiced by a professional announcer on good equipment.
Before launching an advertisement on air, it is necessary to think through many important details. Thus, the success of the advertisement largely depends on the chosen prime time, frequency of repetition, duration of the message, etc.
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Alexey Boyarkin
Dmitry Svistunov
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With the help of such offline advertising it will not be difficult to reach a fairly wide audience. The main thing is to choose the right radio station and the most convenient time for broadcasting.
TV advertising
Not only the most complex, but also the most expensive type of offline advertising. It involves the use of several different formats - here everything depends on the company's budget and the direction of its activities. Most often, television is used to advertise various brands, since attracting specific clients with its help is ineffective and quite expensive. However, some companies announce various contests or prize draws on TV in order to interest people.
It is best to place advertisements on information TV channels and those devoted to financial topics: RBC, LifeNews, etc. Advertisements can be shown on regional TV in the form of a news feed or information line.
The big advantage of television advertising is that it can be targeted to different audiences - you just need to choose the right channel and the appropriate time to show the ad.