"Sorry, but you lost" - few people like these words, no matter where the contest was held: at the stadium or on the landing page. No one likes to lose, and missing out on VIP tickets to a concert or a gift card to your favorite clothing store is always bad news.
By launching a contest, you attract a lot of quality leads. But it’s also easy to lose a potential client who didn’t receive a prize by registering on your landing page, so it’s worth making an effort to ensure that they don’t have any negative associations from interacting with your brand.
Example of a giveaway on a landing page: the winner gets a Japanese dinner for twoExample of a giveaway on a landing page: the winner gets a Japanese dinner for two
In this article, we'll look at how to reduce the "pain" of a loser honduras phone number data and encourage participants to convert despite possible failure.
1. Offer something for free and right away
The word “free” is magical to any audience. By offering something as a gift just for participating, you can satisfy even those visitors who are skeptical. It shows that you value their time, plus they may stick around to see if you offer something free in the future.
This tactic will be most effective if you offer a digital bonus in exchange: an e-book, coupons, or an online textbook.
Disc MakersDisc Makers invites all landing page visitors to participate in a drawing with impressive prizes, including a cool guitar. If you don’t win the main prize, you can still study online guitar lessons. The developers also added a retail price for the free gift ($29.95) to emphasize its value.
Think about the gift for everyone and focus on what practical knowledge you can give to potential clients based on your experience. For example, if you are a financial advisor, you might make a list of the seven main mistakes to avoid when dealing with taxes.
By giving visitors something for free, you earn their trust. When consumers trust your business, they are more likely to become real customers in the future.