Characteristic features of all types of online advertising

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Internet advertising is the most promising marketing direction, since its cost is quite low in comparison with other types of advertising, but the audience reach is truly enormous: it can potentially be viewed by absolutely all users of personal computers, laptops, tablets, smartphones, and other mobile devices.

Internet advertising

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The formation of the Internet advertising christian churches email list market began in the mid-90s of the twentieth century. However, until the 2000s, advertisers did not consider this marketing direction as a priority, and only companies with a high level of development actively promoted their products and services on the Internet. The Internet was an auxiliary advertising platform that allowed marketing activities to be carried out offline.

The World Wide Web has grown rapidly, and this has been one of the reasons for changes in economic policy. By the mid-2000s, the Internet had become a key channel used to interact with consumers.

This fact is related to the following circumstances:

the number of users on the Internet has been constantly growing, as has the time they spend on the World Wide Web;

wireless communication technologies have been developing rapidly;

it became possible to access the Internet from mobile devices;

the Internet economy and online trade developed;

Technical platforms have emerged and developed that make it possible to manage advertising on the Internet.

Analytical systems designed to quickly and accurately measure the effectiveness of online advertising have also begun to function.

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The key features of all types of online advertising are the following:

interactivity;

constant audience growth;

the ability to identify a target group of consumers (targeting);

the ability to conduct precise media measurements (extensive analytics capabilities).

Recently, there has been a close relationship between targeting and interactivity. Targeting involves selecting a certain part of the audience from all users that meet selected criteria and demonstrating advertising materials specifically to this group of people.

For example, a person who has completed the registration procedure on an automotive website receives advertisements about gadgets that are suitable specifically for his car model.