Example of automated email sales funnels in B2B

[nusaiba127]

Client: European manufacturer of cleaning products, market leader, operating since 1992.

Status at the beginning of the project:

The email database was collected over several years, but it was never validated;
the client knew about the mechanics senegal consumer email list of email marketing, but was not involved in sending out mailings or communicating with the database;
One of the common reasons for rejecting a product is the high price of wholesale purchases compared to competitors.
Goals:

to create a positive brand image, to demonstrate the company’s expertise to justify the price;
increase the flow of leads;
reactivate the current database;
close objections;
conduct segmentation of the database.
We developed a strategy and, during implementation, built the main stages and mechanics of collecting leads with additional segmentation at the form level, which made it easier for the sales department to perform routine tasks in particular in terms of processing irrelevant leads.

We also implemented a welcome chain for new contacts:

consistently talked about the company, showed the range and groups of products;
suggested following links to specific product cards;
added contact information, offers and order conditions;
attached additional materials: catalogues, photographs of stands, etc.
Then we wrote down trigger scenarios for processing the reasons for refusal, including cost, and also if the client:

left a request on the landing page;
requested a catalog;
did not answer the manager's call. If the number was left incorrectly, a letter was sent, and if the number existed, a message was sent to the messenger.
After that, we thought up a separate series of letters to reactivate the current base.

Results:

$3.3 million in profit in the first month of implementing an effective email strategy;
10% pop-up conversion after launching additional forms;
>700 new contacts received literally in the first month.