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If a Google query has a strong commercial intent (e.g. running shoes), our content that is purely informational (e.g. the characteristics of the various types of running shoes) will have too high an abandonment rate to produce appreciable results.

In this case, we could orient the texts towards searches more consistent with our business needs (e.g. the particular type of shoes that generalist e-commerce sites do not deal with) to ensure we satisfy the needs and curiosity of visitors .

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Why is a high bounce rate not necessarily a bad thing?
As we have seen, the bounce rate is an indicator that helps us greece whatsapp number database evaluate whether people limit themselves to exploring only one page within our site and then exit.

In theory, a high bounce rate means that users encounter obstacles in their navigation or have no compelling elements that push them to view other content.

However, bounce rate is not necessarily a bad thing .

Within each page there are elements with which users can interact, namely:

contact form
call to action buttons
automated chats
and if a person interacts with them, a commercial contact can be generated regardless of the number of pages visited.