Media Advertising Analytics System

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A fairly simplified system for the email marketing media channel looks like this: there are search engines, advertising systems, Google Tag Manager and some service that sends chains of letters. Letters are thought out strictly in accordance with the stages: each letter, each stage corresponds to a landing page and its own set of banners. As soon as a person sees the banners, goes to the pages, subscribes to letters, is clearly interested in a specific stage (they do not necessarily happen sequentially!), we can detect him. After that, our goal is to close the remaining stages. We have clear data about the client: his stage of decision-making, region, mail, name, Facebook-id, date of receiving letters, subscriptions, etc.


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There is also a visual gradation, when you can slovenia consumer email list see at what stage what actions were performed and whether the user's behavior corresponds to the scenario we have thought out in advance.

CRM system developed specifically for the client's tasks

We have tried many CRM systems and understood their strengths and weaknesses. Working on a project for a complex client, we realized the need to create our own CRM system. This is how our improved and adapted CRM system for our client appeared.

The system has tabs "Dealers", "Reports". Here everything is provided for maximum reporting on the dealer network. The system displays and saves advertising channels, call statuses, types of redirections. When an incoming call occurs, the card is automatically opened in a pop-up window, in which you can leave a comment on the order.