Tone of voice
Design Guidelines
Value proposition
Recipients
You can then use various techniques to increase the reach of your owned media.
For example, you can use SEO to improve your website's visibility in search engines . And build your email marketing list .
This spreads your preferred message and helps to nullify any negative comments.
How to manage your online reputation
To avoid PR crises and the effects of bad reviews, you need to properly manage your brand's online reputation.
Here's how to do online reputation management in nine steps:
1. Audit your online reputation
Before you launch any ORM process, perform a thorough online reputation audit.
The goal is to find out how your customers see malaysian numbers and talk about your brand online. Doing so will give you insight into what's working well and what challenges you may need to overcome to make important changes.
You can do this by looking at Google results:
Open an incognito browser window
Search your brand name on Google
Review your Google Business Profile , if you have one (ratings, reviews, comments, images, etc.)
Take note of the results that appear on page one
Note which sites you can control (such as social profiles) and which you can't (such as third-party sites) - this will help you strategize later.
For example
:
Google SERP for “Airbnb”
Also look for your brand on the following types of sites:
Social networks
Online communities (e.g. Reddit)
Review sites (e.g. Trustpilot)
Once you've gathered enough information, you should have an idea of what the average consumer sees when searching for your brand.