To rank and build visibility, align your content with search intent.
A search for “homemade tofu” returns recipes and videos because users want to make tofu at home, not buy it. However, searching “buy tofu” delivers eCommerce pages and product ads instead.
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Google understands you’re likely looking for recipes to make tofu at home. That’s why the top results are blog posts and videos. Not eCommerce pages selling tofu.
On the other hand, if you search “buy tofu,” the top results are eCommerce pages and product ads:
Screenshot provided by the author
or instance, searching ‘buy protein powder online’ returns hong kong mobile numbers list eCommerce product pages:
Screenshot provided by the author
On the other hand, ‘best protein powder for muscle gain’ often brings up blogs and product reviews:
Screenshot provided by the author
Types of search intent (and how to address them)
We can classify search intent into four categories:
Informational – When a searcher is interested in learning more about a topic (e.g., “What is plant-based food made of”). It would lead to a blog post, article, or FAQ page.
Navigational – When a searcher wants to find a specific website or page (e.g., “WordPress admin login”). It should point directly to the login page without intermediate pages.
Commercial – When the user is researching more about a product or service before making a purchasing decision (e.g., “best waist trainer”). It might display comparison blogs or product roundups.
Transactional – When the user is ready to complete a transaction or purchase (e.g., “rent an RV”). It should lead directly to eCommerce product pages or checkout options.