Automatic advertising campaign and its capabilities

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Today, the functionality for creating an automatic advertising campaign does not allow the advertiser to optimize it in any way.

Firstly, when creating such a campaign, the service immediately gives a forecast for the number of ad impressions, which depends on the budget set. When this budget runs out, the campaign will stop. In our experience, impressions can "unwind" very quickly.

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This is what the initial settings field of the automatic RK looks like
Secondly, in the advanced settings you can only switzerland consumer email list select the location where the ad will be displayed: product card, recommendations on the main page or the Search / Catalog Booster.

“On the one hand, maximizing display zones leads to greater audience reach and increased traffic, on the other hand, for each product, all these zones will work differently, and launching across all of them at once can lead to a very quick and ineffective drain of the budget”

Thirdly, when setting up an automatic advertising campaign, you cannot choose which key phrases will be used to display the product card.