Social media is essential to any digital marketing strategy . However, not all brands know how to communicate with their audience effectively.
Increasingly, we have accurate information about our people and the opportunity to understand them in depth. This allows us to produce content that is relevant to them and transform their ailments and desires into opportunities for companies.
But it's not always that simple to transform what you know about antigua and barbuda email list 19714 contact leads your followers into relevant content that's right for each social network. That's why we're going to teach you a better strategy to guide your content production for those platforms.
Find out all about the topic map, why to invest in one and how to create one:
What is a topic map?
Topic maps are used in various times and in different market sectors. They are basically used to group, categorize and organize information. They are often used to help us understand things, and that is exactly how we use them in social media .
On this platform, a topic map acts as a guide for your strategy. It helps us organize which topics are relevant to you and encourages investment.
An example we can give is Rock Content's own topic map here:
As you can see, we categorize which topics are attractive to our audience and solve their daily ailments. In our case, they range from Content Marketing (our product) to technology and current affairs, topics of more general interest.
We have therefore chosen 5 topics that we have managed to translate into content for our readers and that are already present in some way in their lives. Therefore, learning how to create a map is something that we will address a little later.
First, you need to understand why it is important for your company to invest in building and managing a topic map.