Providing extended warranties

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subornaakter24
Posts: 544
Joined: Thu Jan 02, 2025 7:20 am

Providing extended warranties

Post by subornaakter24 »

Please note the following USPs:

"If our course doesn't help you lose weight, we'll give you your money back!"

"Eat 2 kilos of steaks within 40 minutes and we'll refund the cost!"

"If the goods are not delivered on high school coaches email list time, we will compensate 20% of its cost!"

All of these offers provide extended guarantees to customers, which initially sets them up for a special relationship. Considering that competitors do not make such promises, your rates are higher. The main thing is to fulfill your promises. Facts confirming your actions can be published on the website by organizing a special heading (section), for example, “Our winners”, where photos of people who ate the ordered meat in 40 minutes in the presence of the courier will be posted (he recorded everything and did not take money for the order).

There is an opinion that people who were forced to contact the company with a warranty case become the most loyal customers. If such a nuisance really happened, then make every effort to solve the problem quickly and without any delays, so that it does not spoil your reputation.

Creating additional value
Creating additional value will help you fight competitors if your business is one of the most common. It would seem that there is nothing special - a monitor cleaning cloth as a gift when buying it. However, if you compete with a dozen companies that simply sell monitors, then the gift can become a factor influencing the customer's choice. A case when buying a smartphone, a holiday card when buying a bouquet, a sample of perfume or lipstick when ordering cosmetics for an amount of ... - these are small things, but they work. The psychological aspect of the buyer is at work: sometimes a small thing received for free works better than discounts and additional guarantees.

Monitor your warehouse. It is quite possible that there is a small unclaimed product there that could be a good addition to a large order.

Become faster than your competitors
Today, many people complain about a catastrophic lack of time. As you know, time is money. This circumstance can become the main one when solving the problem of how to fight competitors. Try to get around them in time frames. For example, by setting up the shortest and fastest order form, organizing express delivery or creating a sliding schedule for operators to accept orders on weekends if competitors only work from Monday to Friday.

When selling any services through an online store, the time factor can be decisive. For example, a training center with a flexible class schedule, or specific time frames for the arrival of a technician when providing plumbing services.

The main thing is to let consumers know that you value their time and yours and don’t want to waste it.
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