It is already possible to notice that the volume of production has been increasing among so many options such as series, documentaries, vlogs, creative campaigns, explanatory videos, institutional videos and many others.
This factor is mainly due to changes in consumer behavior.
Currently, the internet and mobile platforms allow for more interactive, personalized and easily accessible content absorption, in addition to the city's busy routines demanding more dynamic content , which is easy to understand and which can attract greater user attention.
VIDEOS ARE THE FUTURE OF DIGITAL MARKETING
We already know that Digital Marketing is here to stay, after all, it has proven to be efficient in developing and improving a company's image, in addition to boosting the growth of the business as a whole.
The trend is for actions that feature videos to be viber data increasingly stronger and more assertive .
The best part is that it doesn't require a huge financial investment. All the money for this type of content goes towards its production, making the ROI (Return on Investment) much more advantageous than in other media, such as network television, for example, where it is necessary to pay for airtime and space in the programming, in addition to production.
Some studies have proven the effectiveness of videos, indicating that 91% of Internet users consume videos online . See:
52%
52% of consumers are more confident about purchasing after watching a product video (Invodo );
+ 2 Min.
Visitors stay 2 minutes longer on sites that have videos (ComScore);
90%
90% of online shoppers say videos help them make purchasing decisions (FastCompany) .
In Brazil we have the highest rate of video viewers in Latin America (ComScore) ;
Aiming to apply this strategy to the customer journey, we have separated some impacts of videos on the sales funnel .
They can be used to present the company , its products or services, attract more visitors to the blog or website, create tip content, etc.
Videos help increase time spent on the page, directly impacting its relevance and digital marketing metrics;
Campaigns in this format are excellent for attracting traffic and leveraging posting, increasing engagement and contributing to value generation.
At this stage, it is essential to educate the lead about the solution the company offers, the market or even their needs, making them more prepared to make the purchase.
Video materials on Landing Pages contribute greatly to conversions, helping users understand the benefits and information presented on the page, consequently increasing the chances of action;
It is interesting that at this time this content is transmitted in webinars and emails, for example, or that it is a complement to other materials, with the aim of facilitating the understanding and absorption of information.
It is common for companies at this stage to present content focused on sales and prices .
It is important to remember that especially for high-value products, durable goods or long-term services, the consumer needs to know more about the company and the product, understand how it can help them, how it works, what the guarantee is, the terms of the contract, etc.;
This is when videos are efficient and make a company stand out from the competition, as well as creating a closer relationship with the customer.