First a few words about conversion

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For our projects, we use a huge number of different conversion tools: widgets, pop-ups, grabbers, article banners, interactive elements, etc. Each of them is used depending on the niche, audience, client product, website behavioral indicators, and many other factors.

Here we will need a definition such as conversion - this is the share of visits to your site during which visitors performed a target action.

A target action may include: collecting hotmail email list an email and/or phone number, calling from a website, adding a product to a shopping cart, signing up for a service, requesting a consultation, visiting a specific page on a website, and the like.

All these actions, one way or another, contribute to what is the main purpose of the existence of the site and the business as a whole - selling your product.

Conversion

Live Chat: A Tool That Increases Conversion
Surely you often see online consultants in online stores. And for good reason - this is the most universal tool that will suit absolutely any niche: from a beauty salon to a metalworking enterprise. Online chat allows you to quickly provide feedback to the client.

Online chat

It is worth remembering that without professional managers who competently close the needs of the client who has contacted them, the online consultant will be absolutely useless. If the manager takes a long time to respond to the message, does not know the range of products or the features of the services provided, communicates unkindly with the client, this tool loses its value.

If you have not yet installed an online consultant on your site, we recommend doing so. There are currently a huge number of online chat services on the market. Basically, their functionality is approximately the same, but over the years of work and testing, we have chosen the most convenient and effective online chat widget from«Envybox».

Let's figure out how to set up this conversion online chat and increase the number of requests from it.

Step-by-step setup of Online Chat
Step 1 . Of course, the first thing you will need to do is register on«Envybox».

Registration on Envybox

Step 2. Then connect to your personal account«Envybox»your website.

Connect your website to your personal account "Envybox"

Step 3. To add the online chat widget, you need to place the code provided in your personal account on your website before the closing </body> tag and follow the further instructions from«Envybox».

Place the code on the site

Step 4. By the way, you can install the application for setup on your smartphone or computer or work in the browser.

Install the app to configure

Step 5. Add additional operators if there are several managers processing requests.

Add additional operators

And also connect social network messengers for convenience:

Connect social media messengers

Step 6. Next, you need to customize the appearance. Usually, the widget is placed in the lower right corner, this option is most familiar to the user.

Customizing the appearance

The color for the widget should be bright and eye-catching, but at the same time it should echo the main palette of the site.

In general, the rest of the settings can be left by default, this will be enough for stable operation of the chat. If you have any difficulties, contact the technical support of the service, specialists will help you configure the necessary parameters.

Done! The online consultant is set up to work .

In the current format, chat requests will come from "hot" clients who have almost decided on a purchase and want to clarify the details of goods/services. As a rule, if there is enough information on the site, such requests will be less than 1% of the total traffic, but these will already be users focused on making a purchase or signing up for a service.