Objectives of advertising campaigns

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Practice shows that so-called indirect marketing is much more effective than the usual advertising. And if you approach the matter wisely, you can quickly attract the attention of buyers to your company and product.

Organizing advertising campaigns is necessary in order to:

encourage the client to decide on a insurance leads for seniors purchase faster, without delaying the decision;

attract attention to your product (or service), overtake competing companies;

to form a loyal attitude towards your product;

sell items that are no longer in demand faster;

improve overall trade turnover indicators.

But in order for the planned events to be effective, you should think through the plan of the advertising campaign carefully. Otherwise, you will not only waste money, but even risk going into the red if, for example, you were counting on discounts.

When talking about goals, we distinguish between short-term and long-term. Short-term goals imply rapid growth in sales, income, and profit. Long-term goals mean developing regular customers, increasing interest in the company and brand in the future. Remember that it is important to consider both goals of advertising campaigns when organizing them.

Tasks that promotional events solve:
Increase in sales. A person who makes more purchases is given more significant discounts and gifts.

Finding new customers. For this, you are given the opportunity to buy something very cheaply for the first time. The schemes “buy one product and get the second one for free” or “bring a friend and get a 10% discount for yourself and for him” work well here.

Encourage a second purchase. That is, offer, for example, attractive discounts and bonuses to those who are not buying for the first time, issue a card with a cumulative discount system.

Increasing loyalty to the company and its product. Here, the essence of the advertising campaign may consist of providing bonuses and the opportunity to take part in charity events.

There are very specific marketing laws, according to which the goal should be as realistic as possible, specified, measurable, ambitious and have precise deadlines for achievement. Assess the general state of affairs in the company, the level of sales, authority in the market and, based on this, determine which of the tasks will be a priority.

Then use promotions to achieve your main goals, with some investment of course. For example, if you find that very few of your customers become regulars, focus on repeat sales and building loyalty.

Another approach that makes sense is to further strengthen the indicators that you already have quite good.