Everyone knows that the perception of information depends on the individual characteristics of the user. Simple text does not always cope with this task.
It's good to master such an inbound marketing technique as repackaging. You can start with a webinar, then post an article on the same topic. Create a separate post with infographics on the topic.
Step 6: Stay Visible to Consumers
The best scenario in inbound marketing international mailing list is voluntary distribution of your content by users themselves. Various reposts and links are only to your advantage. You should encourage users to share your materials on various platforms: YouTube, forums, social networks. Do not pass by portals that aggregate interesting articles.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Types of Content for Inbound Marketing
Modern content is very diverse. Moreover, we are waiting for its new varieties to appear, but for now you can use the structure proposed by Mike Stelzner. His classification is great for inbound marketing.
First, entertainment content:
competitions;
game tasks;
quizzes;
video content under your brand;
viral marketing.
Secondly, inspirational materials:
various reviews;
publications within thematic forums;
cooperation with famous personalities.
Third, training content:
press releases;
infographics of all kinds;
current reports on your field;
various instructions.
And fourthly, compelling expert posts:
webinars;
calculation examples;
research results;
checklists;
visual demonstrations;
detailed product descriptions;
characteristics and prices of products.
There are also types of content that are borderline in their goals: a widget as a mixture of entertainment and inspiration; ratings as a mixture of persuasion and inspiration; materials in articles as a combination of entertainment and training. At the same time, Michael Stelzner singled out electronic news as universal content, combining all four goals of inbound marketing.
How to Best Use Inbound Marketing for B2B Sales
Tip 1. Change your focus
When you see that the chosen marketing strategy is bringing results, do not rush to relax. For a longer-lasting effect, take a break and shift your focus. To successfully achieve planned indicators in the economic and marketing spheres, you need to consider the following points:
Think over a mass communications scheme within the framework of a marketing strategy: create an expert content plan and the materials themselves for regular publications. This way you will build a reliable foundation for communication with the audience.
Focus on inbound marketing, even at the expense of outbound.
Long-term planning: create a business plan and development strategy based on a 2-3 year market forecast.
Consider the structure of your marketing department to ensure maximum efficiency.
Tip 2: Invest time in staff training
The essence and motives of inbound marketing should be understood and shared by all managers who contact the client. It is even better if your team has a clear idea of what indicators and deadlines to focus on in their work.
Typically, the first 9 months of work are spent laying the foundation for inbound marketing. This includes defining the target audience portrait, setting up communication channels, collecting a database, creating and optimizing the company's website. In order to track progress toward the intended goals, it is important to document cause-and-effect relationships based on the actions taken and the corresponding changes in the metrics.
The next 9 months are dedicated to converting visitors into customers. As part of this task, it is important to constantly monitor visitors' response to content and adjust the information strategy. Also take care of the automation of marketing activities and the perfection of the conversion process.