Occupying brand territory. One of the main tasks of Internet marketing is to settle the brand in people's heads, occupy a thematic niche, demonstrate experience and gain trust. Running a thematic channel helps not only to play out positioning, but also to demonstrate your expertise, to form trust in the brand.
Publish company news. If the brand is on everyone's lips, you can use the corporate channel to communicate directly with your users: talk about news and additional services.
Reaching a "warm" audience. With the help of Zen, businesses have the opportunity to reach an already interested and warm audience - after all, the algorithms show certain articles depending on the interests of the user. For each user, the algorithms form an individual feed - based on their subscriptions and reactions to publications, unlike social networks, where the user depends on their current "subscriptions" and is actually in an information bubble. This makes Zen an excellent platform for warming up the audience and native brand advertising.
Multi-format platform. Zen content is easy to adapt for part time data different tasks and for each stage of the sales funnel - from expanding coverage and warming up the audience for complex products to lead generation and sales. Thanks to the article format, you can present the material as fully as possible, ensure long-term contact with the reader. In addition to articles, you can post posts, videos and clips here. You can embed survey forms in posts and get contact with the audience from publications.
Building communication. Through comments and surveys, you can quickly take into account the needs of different segments of the target audience. Zen traffic.
Zen traffic. In Zen, you can set up a link with an existing company website. Then the channel displays not only articles written in Zen, but also new articles from the site. The user, clicking on such publications in his Zen feed, gets to the corresponding article on the site. Such user actions also significantly increase the so-called user factors for the company's site.
Collection of search traffic. A huge advantage of publications in Zen is that they are indexed by search engines. This means that they collect organic traffic and provide an increase in site traffic.