What bid to set for branded keywords

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Many people think that the lowest bid is enough to show branded ads above search results because there are very few competitors using the same queries.

Let's see if it's possible to get by with medical insurance leads email list a bet of 0.01 USD.

Indeed, sometimes ads are shown above the search results where the bid for keywords is 0.01 USD. But practice shows that when a campaign is initially launched, this bid is not enough for either first page impressions or the total number.

The ad rating depends on the other ad units placed on the page, as well as the bid, ad quality and the site.

It follows that ads that have just started running have a rating that does not allow them to count on a large number of impressions with a bid of 0.01 USD. Therefore, it is advisable, when launching an advertising campaign for branded queries, to set a bid that will ensure a sufficient number of impressions on the first page of search results.

How to do this? In Google Adwords, go to the "Keywords" tab, click on "Columns" - "Edit columns". The "Attributes" menu will open, where you need to select "Estimated bid for the first page" and click "Apply".

The result of these actions will be access to a table with the recommended bid for first page impressions.

What bid to set for branded keywords

These indicators help to navigate the prices per click if Google AdWords advertising is launched for the first time. In the case when you have experience with non-branded contextual advertising, you can set the maximum price per click at the level of the average price for previous campaigns. All the same, after a few days, after collecting statistics, the rates will have to be adjusted based on the results obtained.

The bid may well be set higher than the average or recommended bid, which will have a positive effect on the ad ranking and increase the CTR. This will allow you to gradually reduce the cost per click.

Regular work with context on branded queries can increase traffic by 40%. If this is not possible, it is better to listen to the recommendations of Alexey Ryabov (Wikimart) and reduce the advertising budget.

The need for brand context is obvious in the following cases:

The number of competitors in paid search results with the brand name in ads is more than two.

Finding a site at the top of organic traffic is not difficult.

You have the opportunity to set clear boundaries for the contractor on the share of traffic for branded queries, as well as strictly segment the campaign.

The brand name is not one of the words that is frequently used in everyday life, and a specialist will be responsible for tracking impressions to save the budget.

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We remind you of the most important condition: before launching contextual advertising, it is necessary to bring brand recognition to a sufficiently high level. Companies working in the field of small e-commerce or online services can get by with classic contextual advertising, although promotion using competitors' keys is not excluded.

Projects launching on the market for the first time should actively use all possible channels, including blogs, thematic platforms, referral systems and highly targeted advertising on social networks.