Check for onboarding, tooltips, and pop-ups

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Step 8:
The presence of onboarding, tooltips and popovers with additional information or detailed descriptions helps users quickly understand the functionality of the site and reduces the likelihood of them making mistakes that lead to negativity and unwillingness to continue working on the portal.
Case
Targeted lead generation and IT service for dealers of a plastic goods manufacturer
To avoid such “outflow” of clients, we recommend:

create onboarding tours or provide users with a quick training session that will demonstrate the main features of the site and tell them how to use them;
guide visitors through the main steps required to perform armenia consumer email list certain actions (for example, to contact technical support);
Be sure to implement the option of skipping the training for those who have already completed it and do not need to repeat it;
Add tooltips to complex elements on the portal to answer at least some of the possible questions users may have. These tooltips should be clear and easy to read;
use pop-up windows (Popover), which allow you to view detailed information without having to leave the current page of the portal.
As practice shows, such improvements do not go unnoticed.

Useful material:
Website modernization and redesign: what is it, why and when is it needed
Step 9. Competitor Analysis
It is worth noting that in the case of closed B2B portals, competitor analysis is more difficult: information about the internal processes and products of competitors is usually limited, and most of it is not publicly available at all.

However, there are methods, the use of which, even with such input, will allow you to study your competitors, identify your strengths and weaknesses, and find growth points.