For example, this will allow you to target a specific indonesia mobile number list core of people who clicked on an ad to the site and did not buy anything within a week. Combination of segments Combination of segments Adjusting the bid price You can set your own bid price for the target audience from the segment. So, if you use geolocation for segmentation, you can increase the bid price for users who are within the radius you set.

Understand your audience better Audience segmentation will allow you to better customize the work of the campaign in Direct, especially when you do not have any information at the start. Even the database of current clients will help you more accurately formulate the work and understand all the socio-demographic characteristics of your audience and create specific segments for advertisements.
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