Improve your ads based on the results

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First, we create a hypothesis about what touchpoints consumers will have before converting.

This process involves determining the direction for attribution analysis, identifying the touchpoints between consumers and companies and the specific action sri lanka cell phone number list s consumers took at each touchpoint, and organizing them in chronological order.



Measure the effectiveness of ad delivery and verify hypotheses


Next, we examine the behavior of consumers who actually converted, measure the effectiveness of advertising delivery across each type of channel they came into contact with, and verify our hypotheses.

Here, we measure the number of times an ad was displayed, the number of clicks, the number of times a video was viewed, etc., and visualize changes in actual conversion rates and number of contacts.






Once the hypothesis is proven, we will use the results of the verification to improve our advertising operations, such as by revising advertising budget allocation or changing targeting.

We determine whether the measures currently being implemented are necessary and how much of a contribution they are, and then make adjustments such as suspending or strengthening existing measures or adding new measures.

We then measure the changes resulting from the improvements, conduct attribution analysis, formulate new hypotheses, and repeat the process of verifying them to improve operational accuracy.

In addition, track consumer behavior after conversion and measure changes in things like repeat rates and LTV (customer lifetime value).



Use attribution to properly analyze advertising effectiveness!


As the influence of online advertising grows, consumer purchasing behavior becomes more complex and diverse. Attribution analysis, which measures the contribution of each ad viewed, is an essential method for optimal advertising management.

With attribution analysis, you can select an analysis model that suits your company's needs, business model, and other circumstances, and then conduct the analysis to optimize your budget and improve your ROI.

By using an appropriate analytical model, you can improve the effectiveness of your advertising by implementing a PDCA cycle of thorough hypothesis, verification, and improvement.