Low visibility on social media platforms

[aburaihan66]

Targeting the wrong audience
You may have a really impressive ad campaign or an excellent flyer, but if it’s not being seen by the right audience then it’s a total waste of your money. There’s no point in advertising on Facebook if your target audience uses Instagram, so be prepared to change the way you promote your club if it’s not working.

Solution
Take time to work out who your ideal members are and discover how best to get your message across to them. If your members are mostly school children then work hard to build relationships morocco rcs data with the local schools and become a trusted partner with them. Also bear in mind that if your members are children, then it’s their parents you need to convince, not the kids.

Social media is impossible to ignore these days. Most people, young and old engage with it in some way or another and they expect your club or organisation to be represented on the main platforms. If you’re not on these platforms, your club or organisation can seem behind the times. Even if you employ the most modern and up-to-date coaching or training techniques, if this isn’t apparent and represented on your social media channels, then people will never know and maybe even make assumptions about your status in your field.

Solution
Facebook, Instagram and TikTok are all hugely influential and tend to push local content to local people. Because of this, you have the potential for high engagement with exactly the right people. If you end up creating interesting and dynamic content then your club can very quickly become aspirational with your local audience. Remember, you can always repurpose content across different platforms so where possible, use a generic editing app such as Clipchamp to create your videos or reels.