What is the essence of the profession of a targetologist?

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Some people believe that a targetologist and an SMM specialist are the same person. But this is far from true. If an SMM specialist can be responsible for selling content, negotiate with bloggers and simultaneously set up advertising, then the targetologist’s task includes identifying a part of the audience that meets certain criteria and working with it.

Finding a good specialist in this field is not so easy. He must combine analytical talent with creative abilities, perseverance with some restlessness, the habit of strictly following a plan pharmaceuticals email list with the ability to deviate from it when necessary.

How to get an experienced targetologist? How to understand that this is not a newbie? What is better - to cooperate with a freelancer or to have a full-time specialist? How to organize joint work? We will answer these and many other questions in our article.

Many businessmen and entrepreneurs have a wrong idea of ​​who a targetologist is and what their job is. They expect that there will be a person who can be entrusted with all the care of their social networks. This is a big misconception.

The task of the targetologist is clearly specified: to correctly set up targeting advertising. Target – “goal” (translated from English). It means that the selling content is not shown to absolutely everyone, but only to the target audience, which is selected according to the initially set parameters.

In any advertising network (for example, in the well-known "VKontakte") there are so-called advertising accounts, through which you can organize the launch of a marketing campaign. A network targetologist is a person who understands the operation of this tool and knows how to use it.

The essence of its activity is to correctly select the target audience from the general traffic, bring it to the user's page with a minimum expenditure of funds and make them perform the agreed action. For example, if we are talking about a landing page or a lead magnet, the target operation can be considered to be a subscription, or consent to receive some kind of gift in exchange for a phone number, or an immediate purchase.

For example, your business is selling baby clothes in Yekaterinburg. The target specialist is tasked with defining the target audience. These will be mothers living in Yekaterinburg who have children under three years old. It is precisely at them that all efforts to attract people to your store (or, for example, a special page on VKontakte) should be directed.

In fact, you can organize trade within the group within the social network. There are all the functional capabilities to set up automatic sending of messages, display of advertising and even payment for purchases.

Everything happens almost by itself and the way you need it. A huge number of people use social networks, and they don’t initially go there for shopping. We are bored and want to read something, watch something, listen to music, write a few words to friends, etc. Advertising only interferes and even angers. And here everything is in the hands of the targetologist. It is not enough to correctly identify the target audience, you also need to work with it so as not to lose either clients or money. You should understand certain criteria, demonstrate a creative approach and understand the basics of marketing.