Reflect on the situation and choose an assessment scenario

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Step 1.
Any project requires a special approach. The auditor needs to work out a chain of actions. It will require an analysis of two basic indicators: the size and the presence (or threat of application) of search engine measures. The size of the portal does not allow for concentration and hinders optimization. The threat of search engine sanctions forces you to act actively. If there is a threat of Panda or other algorithmic sanctions caused by a lack of publications, you need to improve or remove pages.

The size of the portal will force you to focus on throwing out texts brazil consumer email list or useless pages. You will need to determine the most important pages and refine their content. Keyword research will help ensure that key pages with quality content meet customer requests.

In the absence of algorithmic sanctions, each page can be left in the index. If we are dealing with an online store, we will need to take a closer look at the product or service pages. If there are no product descriptions or materials from the manufacturer's website are used, advise preparing high-quality descriptions for the most popular pages. The rest of the products also need texts.