The first thing to think about before

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Target
figuring out what a B2B website should be is the purpose of its creation. In addition to sales, there may be other important goals. Among them: creating a representative office, expanding the dealer network, working to increase loyalty and brand awareness, communicating with clients, the media; reducing costs.


Competitors
Study all your closest and distant competitors, identify the strategies they follow, how much money they spend. Pay attention to how they build the chain of communication with the client on the site, what they focus on most. What will this give? You will understand which path others follow, and what your competitors have in common. Your business will also have proven solutions, but creating another duplicate is ineffective.


To whom?
Decide who will be visiting your site. Let's cayman islands consumer email list say these are clients, partners and journalists. Each of them, when they get to the main page of the site, should see a section that corresponds to their interests. What do they need?

Clients . Product catalog with characteristics and indication of the exact name of the product model, convenient filtering; video reviews, licenses, certificates.
Partners . Section "Partners", company news, overview of implemented technologies, concluded contracts. Everything that reflects in detail the events within production and in external relations.
Journalists . A "Press Center" with press releases, interviews with senior officials, and any review materials is required here. The "Contacts" section must be completed with an indication of who is working with the media.


Structure
Before you create a website, think carefully about what sections it will have and who will read them.