What we record at the briefing

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It is quite difficult to evaluate the conversion of registered users into visitors across social networks, but it is possible if the organizers have detailed analytics.

Results
Systematicity and flexibility are what is needed at all stages of work with event promotion. Rely on a verified strategy and a clear concept. At the same time, experiment with formats, force the idea of ​​the project at all levels, get to know those who are on the other side of the screen, and surprise.

"No" to obvious solutions. Even the most standard event is an opportunity to make its promotion better and more effective than the market average. And the more complex and large-scale the event, the more your promotion concept should hit the mark and light up the eyes.HomeArticlesEvent Promotion on Social Media: From Concept to Day X
Event Promotion on Social Media: From Concept to Day X
July 10, 2024
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Sports competitions, music festivals, city holidays – event promotion is a special format of work with SMM. When we promote events, we ourselves become event managers: x3 to the pace of life, x2 to ingenuity, x5 to survival.

Gathering people for an event – ​​bringing them from online to offline – is a difficult task, one announcement of the program is not enough. After all, we need to engage the audience so that among thousands of publications people notice yours and perform a target action – for example, register. And then remember to come at the hour X.

How to do it – with unique content and non-standard formats. SMM Group 19agency84 shares its accumulated experience and talks about each stage of work.

Client briefing


promotion task (attract a new audience, inform the current yahoo email database audience, achieve viral promotion, etc.);
event concept (target audience, positioning, distinctive features);
budget for promotion (paid promotion, integration with influencers, in the media);
program and timeline of the event (what, where, when will it happen);
promotion channels.

Example of a brief
Example of a brief

Strategy and concept of promotion
Based on the information from the brief (task, audience, budget), we develop a promotion strategy - a set of measures to solve the problem. The answer to the question of how we will act: will we cover the majority of city residents with targeted advertising, attract the audience with viral content, or involve a specialized audience through microbloggers?

Strategy is not just a list of tools or an action plan. It is an approach to solving a problem.