YouTube for Business: How to Increase Sales

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YouTube ranks among the most popular websites worldwide. This resource provides entertaining and educational content, as well as promotional materials that receive millions of views, which has a positive effect on the popularity of brands and sales of relevant products. Let's look at how YouTube can be used for business and what benefits it brings.

The Importance of YouTube for Business
YouTube is one of the largest online resources. According to Inclient, over 96 million people use the platform monthly in the Russian segment of the Internet alone .

The service currently combines:

Video hosting . You can upload materials in resolution up to 8K, up to 12 hours long, with a file size of up to 256 GB.

A platform for Shorts . These are short vertical videos up outlook email database to 60 seconds long.

Streaming platform . The site allows you to broadcast live and communicate with your audience in real time.

Social network . There is a section for text blogging ("Community"), the ability to subscribe to channels, comment on videos, like and dislike.

Content management system . You can independently set up the publication date of materials, access to them, influence search results through tags and selection of video titles, track statistics for individual videos and the entire channel.

The online resource is available on any platform. The main thing is that it has access to the Internet and a browser. For mobile devices, there are official applications for viewing and publishing content. In most cases, you do not need to register an account to access the posted materials.

The listed features open up wide opportunities for business:

Expand your audience . You get free access to millions of Russian-speaking users. If necessary, you can post content in other languages.

Additional source of income . The service automatically displays contextual advertising when watching videos. Part of the funds from it is credited to the channel owners. Currently, monetization is disabled in Russia and transfers through our payment methods are not made. However, the mechanism works when watching videos from other regions of the planet, and accruals can be made to foreign accounts.

Quick content posting . You can publish almost any material, without taking into account third-party editorial policies and without lengthy approval. Some restrictions are imposed by copyright and national legislation. For example, they concern the promotion of drugs or the demonstration of instructions for creating explosives.

Functionality and reliability . The service has gained popularity due to its fast and stable operation, as well as convenient tools for channel owners. Competitors are still inferior to it in these criteria.

Minimal start-up investment . Sometimes, preparing and posting materials requires nothing but time. You don’t need to pay for registration or subscribe. You can start a broadcast or record a video on your smartphone, without additional equipment, a studio, or complex editing.