How a manufacturer can improve the efficiency of the sales department

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How a manufacturer can improve the efficiency of the sales department: we analyze the features of the B2B2C model
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How a manufacturer can improve the efficiency of the sales department: we analyze the features of the B2B2C model
Completo Editorial
Completo Editorial
January 27, 2023
Content
Sales Department Structure for B2B2C
What determines the success of a sales department
Common mistakes
My name is Artem Elisov, I am the Commercial Director finland consumer email list of Completo. Before that, I headed the digital strategy development and sales departments. Most of our clients are large manufacturers that work with the B2B and B2C segments, selling various products: from household chemicals to rolled metal products.
Analyzing our joint experience, I highlighted:

Features of the sales department's work with different audience segments;
factors influencing the success of communication with clients and sales growth;
common mistakes that reduce the efficiency of the sales department and hinder the development of the company as a whole.
And collected in one material. I will be glad if at the end, you leave a comment and share your experience.