As we all know, you'd be shooting yourself in the foot if you failed to recognize the impact mobile devices have on your email marketing strategy, especially in a world where approximately 6.29 billion people own smartphones.
If your email marketing campaigns are not optimized for mobile devices, you risk losing 42.3% of recipients who may delete your emails, making your hard work ineffective.
First, make sure your email design is responsive and adapts to different screen sizes. Use a single-column layout, keep the font size at a readable level, and avoid using too many images or large files rcs data poland that can slow down loading.
Also, make sure that all clickable elements, such as buttons or links, are large enough to be easily tapped on a mobile device.
Testing your emails on both desktop and mobile devices before sending will help you ensure they look good and are easy to read on different devices.
Automate, automate, automate
Email automation is one of the most important tools in your email marketing strategy arsenal.
These email automation tools are a marketer's best friend . They allow you to set up welcome emails, trigger emails, follow-up emails, win-back emails , and even drip campaigns, ensuring that your emails always reach your subscribers at the right time.
82% of marketers use automation to create triggered emails that result in 8x more opens and more revenue than traditional bulk emails.