The article answers the questions:
What are Google's search engine algorithms and how do they rank websites?
How to properly optimize a website for positioning?
What elements influence a high position in the Google search engine?
Contents:
Positioning and indexing of the website by Google
Panda Algorithm Update
Hummingbird Algorithm Update
Penguin Algorithm Update
Pigeon Algorithm Update
Lesser known and popular algorithms
Positioning and indexing of the website by Google
Google, as an internet search engine with about 97% market share, has a monopoly position and can even arbitrarily set rules for creating search rankings . Currently, Google takes into account over 200 factors that to a greater or lesser extent affect the position of our website in the search engine . They are divided into four main groups, and each of them is dealt with by a different algorithm - Penguin , Panda , Hummingbird and Pigeon . It is thanks to them that after entering a given phrase into the search engine, Google displays the most appropriate page in terms of content, quality, size of content and usefulness to the user.
Panda Algorithm Update
The Panda algorithm is the first of the four most popular algorithms that determine the list of search results. This algorithm is responsible in a broad sense for checking the content present on our website. It checks the originality of texts, uniqueness and whether the texts are valuable and will be helpful to the user. The Panda algorithm detects repetitions both within our service and the entire Internet. Thanks to this, it can detect plagiarism and low-value content .